John Switzer
Revenue operations for companies still building the foundation. Strategy, systems, and the AI layer underneath both.
Twenty years across every function GTM operations touches. The last eight building RevOps from scratch at a $35M ARR B2B SaaS company: AI pipelines, board-grade reporting, deal/customer health scoring, forecast infrastructure. Full-cycle GTM operator who builds both the strategy and the systems.
Open to full-time RevOps and GTM Ops roles at growth-stage SaaS companies and fractional engagements where the foundation still needs to be built. I’m easy to find.
Areas of Expertise
Revenue Operations & Sales Operations
AI Signal Systems & Revenue Intelligence
GTM Systems Architecture & Administration
Pipeline Operations & Forecasting
Customer Success Operations & Segmentation
Deal Desk & Commercial Operations
Executive & Board Reporting
Data Integrity & Governance
Stack
Salesforce
Gainsight
Gong
HubSpot
Zendesk
DealHub
Apollo
Salesloft
LinkedIn Sales Navigator
Google Workspace
Looker
Claude API
Gemini API
Google Apps Script
Coefficient
Survicate
AI & Automation
VOC Intelligence Loop
Built on Claude. Processes 100% of GTM interactions. Automatically surfaces real-time alerts and weekly executive trend analysis for deal/renewal risk, competitive intel, customer sentiment, and product feedback as Slack push notifications.
Pipeline & Forecast Infrastructure
Deployed Gong Forecast and rebuilt stage exit criteria after pipeline analysis revealed 85% of deals stalling at SQO. Replaced static pipeline reviews with an AI-driven weekly live calling cadence.
Personalized GTM Briefing System
Every Monday morning, each AE and CSM receives a personalized pipeline or book-of-business brief via Slack DM. Deal risk, open actions, and account health formatted in Block Kit with AI-generated analysis. Not a data dump. A brief they actually read.
Executive Revenue Briefing
Every Monday morning, the executive team receives a full revenue snapshot via Slack. Pipeline, Quota, Win Rate, GRR/NRR, Renewals, Health Scores, and Support Activity formatted in Block Kit with AI-generated analysis. One source of truth, delivered before the week starts.
Experience & Education
Ordergroove
VP, Sales & Service Operations (RevOps) · Sr. Director, Professional Services
Subscription commerce SaaS platform powering recurring revenue for enterprise retailers and brands
2018–2026
Web.com
VP / Sr. Director, Professional Services
SaaS-based digital presence and marketing platform serving multi-location businesses and franchise networks at scale
2016–2018
Yodle
Sr. Director / Director, Program Management & Production
SMB digital marketing SaaS platform acquired by Web.com in 2016
2008–2016
Clickitgolf.com
Sr. Marketing Manager
Digital marketing and lead generation services for the golf and hospitality vertical
2006–2008
St. John Fisher University
B.S. Management, Marketing Concentration
Rochester, NY
Tools & Guides
AI Job Match & Outreach System
Free · Built on Claude
Reads your job alert emails, scores every role against your profile, and produces a full outreach package for the ones worth pursuing — match analysis, cover letter, target contacts, and Gmail drafts. Setup guide and SOP included.
The RevOps Knowledge Map
Free · Study Guide for Director & VP RevOps
13 blocks, ~45 hours. Every domain a senior RevOps leader needs to own — unit economics, revenue architecture, forecasting, customer ops, AI systems, deal desk, and more. Honestly scored by what actually matters, with pass/fail gates so you know when you're done.